GuideStudio — Creative Direction (Brand + Web + Print)

Built cohesive visual identities and multi-channel design systems—strengthening brand consistency and improving engagement across web and print deliverables.

Mandate: Increase brand clarity and consistency while improving UX across web and print touchpoints.

Scope: Branding systems, responsive web/UI, and print/marketing assets designed to scale across diverse client needs.

Role: Creative Director — led art direction, identity systems, UX/UI, and cross-medium storytelling end-to-end.

Improved brand recognition and engagement across platforms (internal).
Streamlined client workflows via reusable systems and assets (internal).
Increased web interaction through clearer UX strategies (internal).

Company: Guide Studio
Role: Creative Director
Duration: January 2002 – January 2014
Tools: Adobe Creative Suite, Sketch, InVision, Figma + data/web toolchain listed in resume

Guidepoint Advisors / Guide Studio (2002–Present)

Creative Director → Strategic Design Executive (Consulting)

AI + decision-system consulting: Expanded offerings to include AI-assisted application design, agentic workflow concepts, and data-platform UX modernization—applying responsible AI principles to improve product operations and operational efficiency.
Delivery at scale: Led 50+ UX and branding engagements across healthcare, tech, and retail—using Figma, modular design systems, and Agile delivery to increase client acquisition by 30% and conversion rates by 25%.
Team leadership: Managed cross-functional teams of up to 10 designers/developers—reducing UI inconsistencies by 40% and improving accessibility across platforms.
Design systems: Developed scalable design systems and multi-channel style guides—cutting handoff time by 25% and improving client satisfaction by 20% through mentorship and stronger delivery standards.