Agnas (YooKyung) Han Lim

Enterprise UX and design strategy leader specializing in the intersection of human experience, enterprise platforms, analytics ecosystems, and responsible AI adoption. Over 20+ years, built governance models and experience systems that enabled a Fortune 500 organization to scale technology adoption and platform transformation.

Enterprise UX and Design Strategy leader with 20+ years setting design direction and governance across Fortune 500 environments, spanning 60,000+ users on Power BI, Tableau, and MicroStrategy platforms. Partnered with executive stakeholders as the enterprise design authority — defining standards, adoption strategies, and experience outcomes from strategy through delivery.

• Enterprise UX leader supporting BI and analytics environments serving 60,588 users across Power BI, Tableau, and MicroStrategy
• Grew monthly active analytics users from ~6,000 to more than 20,000 (2019–2024)
• Established enterprise UX governance standards — reusable components, dashboard specifications, and design documentation
• Owned UX and adoption initiatives within a $6.5M+ platform roadmap (MyBI 5-year investment)
• Contributed to a Power BI migration team effort delivering $12M in operational savings
• Established the AI governance framework supporting 1.3M+ interactions across 15+ business units

Problem: Fragmented self-service analytics adoption. Role: Enterprise UX Strategy Lead. Impact: 60,588 users; MAU grew ~6K→20K+ (2019–2024).

Problem: Responsible AI scaling for an internal GPT-based assistant. Role: AI Governance & UX Lead. Impact: 1.3M+ questions; 18K+ users across 15+ business units.

Problem: Legacy-to-Power BI migration requiring sustained adoption support. Role: User Support, Training & Reporting Lead. Impact: 3,065 users migrated; 916 reports converted; $12M in savings.

Problem: No live, centralized ticket tracking view. Role: End-to-End Platform Owner (2-year build). Impact: 3,887 users; 14,682+ tickets tracked.

Enterprise Design Leadership: Enterprise UX Leadership · Design Systems Strategy · Design Governance · AI Governance · Platform Strategy · Budget Ownership · Change Management · Stakeholder Management

UX & Design Systems: UX Strategy · Design Systems · Information Architecture · Wireframing & Prototyping · Accessibility (WCAG) · User Adoption Programs

Data & Analytics: Power BI · Tableau · MicroStrategy · Data Visualization · Executive Reporting · KPI Frameworks

Technology: Figma · Adobe Creative Suite · Sketch · HTML/CSS/jQuery · Vue.js · SQL · Agile · SAFe

Enterprise UX Strategy Lead — Big Data Architecture, Design & Innovation Organization

• Set enterprise UX governance standards across Power BI, Tableau, and MicroStrategy, serving as final review and sign-off authority for BI solutions
• Owned the Ask AT&T Utilization platform end-to-end — a governance dashboard for AT&T's internal GPT-based AI assistant across 1.3M+ questions and 18K+ users
• Defined the AI governance model: error monitoring, feedback loops, content moderation, PII/SPI detection, and open-source license compliance
• Directed enterprise-wide Power BI adoption, growing monthly active users from ~6,000 to 20,000+ across 60,588 total users
• Served as design authority for 13–14 design and product operations resources, standardizing UX across 56 production reports
• Held budget and scope authority for the User Experience Upgrade and Training & Adoption lines ($671K) of the $6.5M+ MyBI roadmap

Creative Director | Brand & Experience Systems

• Directed 30+ brand-identity and integrated-experience projects across healthcare, technology, retail, and insurance
• Designed and prototyped AI-powered health product concepts (symptom checker, drug-interaction checker, medical image analyzer, health analytics dashboard) using Claude and Figma — developed as an interview exercise for Elevance Health, Inc.
• Directed scalable design systems unifying brand identity, UX/UI, and engineering implementation for distributed teams

Lead UX/UI Designer (Contract)

• Directed design and front-end development for a full renovation of Aerospace Systems' internal SharePoint community sites — completed a 12-month engagement in 8 months
• Owned end-to-end design and launch of the Space Park gated-campus "Ask a Question" tool
• Set SharePoint UX design standards and reusable component toolkits across the AS Communities site portfolio

Senior Experience Designer | Digital Systems Lead

• Directed enterprise digital experience design via stakeholder interviews, UX maps, and information architecture
• Designed 20+ client-branded prototypes for cloud migration projects, including CDOT, 72andSunny, and The Irvine Company
• Owned design end-to-end for License Trax (Office 365 license-tracking product)

Publications & Certifications

Thesis: Cognitive UX Design Principles Guiding Children to a Friendly New-Digital Media Experience (ProQuest) · 36th Annual Creativity Award Publication: Poster Campaign — The Quality of Water · OTIS View Book, Visual Communications

SAFe 5 Agilist — Scaled Agile, Inc. (Dec 2020) · Languages: English (Fluent), Korean (Fluent)