Agnas (YooKyung) Han Lim

Enterprise UX & Design Executive with 20+ years of experience leading product strategy, design governance, AI adoption, and enterprise platform transformation across Fortune 500 organizations. Led flagship analytics and AI experiences including MyBI and Ask AT&T, supporting a 60,588-user business intelligence ecosystem and enabling 1.3M+ AI interactions across 15+ business units while driving $12M in operational savings. Established scalable design systems and enterprise standards across Power BI, Tableau, and MicroStrategy, partnering with executive stakeholders to translate complex data and AI capabilities into high-impact, user-centered products.

• Governance: RACI, three-in-a-box, UX standards, executive reviews
• Investment: $671K authority within $6.5M+ platform roadmap
• Adoption: ~6K → 20K+ monthly active users
• Business Impact: ~20% development-speed gain and ~25% workflow-efficiency improvement

Design Leadership: Design Vision & Direction · Creative Direction · Design Organization Leadership · Product Strategy · Craft Standards · Executive Design Reviews · Performance & Contractor Management

Design Systems & Process: Design Systems · Design Governance · Design Operations · Information Architecture · Wireframing & Prototyping · Accessibility (WCAG)

AI & Data-Driven Experience: AI Product Strategy · AI Governance · AI-Enabled UX · Data Visualization · Business Intelligence (Power BI, Tableau, MicroStrategy) · KPI Frameworks · Self-Service Analytics

Executive & Business Leadership: Executive Communications · Stakeholder Management · Change Management · Digital Transformation · Budget Ownership · Agile/SAFe · Figma

Enterprise UX Strategy Lead — Design Strategy, Governance & AI/Data Platforms, Big Data Architecture, Design & Innovation organization, reporting into a VP-level organization

• Served as design authority for AT&T's Data Platform BI organization, holding final UX review and production sign-off while establishing executive design reviews, craft standards, and UX performance governance that contributed to ~20% faster development and ~25% improved workflow performance
• Led UX strategy and creative direction for enterprise analytics and AI platforms (MyBI, Ask AT&T), establishing experience principles and scalable interaction patterns for 60,588 users across 15+ business units
• Established an enterprise design system and governance model unifying brand identity, UX/UI, interaction patterns, and engineering implementation across distributed teams; reduced design handoff friction and improved consistency across enterprise products
• Built RACI and three-in-a-box governance integrating UX into product, engineering, and analytics decision-making, creating clearer ownership and design-quality accountability across the enterprise BI portfolio
• Led experience strategy for Ask AT&T, an enterprise AI assistant supporting 1.3M+ interactions; implemented human-AI interaction patterns, feedback loops, content moderation, privacy controls, and trust-oriented governance to improve AI usability, transparency, and responsible adoption
• Scaled design standards through coaching and cross-functional partnership, influencing 50+ designers and engineers across dozens of enterprise projects
• Directed design and drove delivery of the AMP Tools Usage adoption dashboard, driving enterprise-wide adoption of BI tooling and growing monthly actives from ~6,000 to 20,000+ across 60,588 total unique users
• Designed and implemented flagship and executive-facing Power BI solutions, while training engineering and analytics teams to apply enterprise UX standards on the broader project portfolio — maintaining final review and sign-off authority throughout
• Held budget and scope authority for User Experience Upgrade and User Training & Adoption initiatives within the $6.5M+ MyBI platform roadmap, influencing platform investment, adoption strategy, and enterprise transformation outcomes
• Directed reporting governance for the ESAR/AERS Power BI migration, converting 916 reports and contributing to $12M in operational savings; recognized with AT&T's "Making a Difference" Award

Founder / Creative Director | Brand, UX & AI Innovation

• Founded and led a multidisciplinary design consultancy that delivered 30+ UX, product design, branding, and AI innovation engagements across healthcare, technology, retail, insurance, and real estate, driving digital experiences that improved customer engagement and supported business growth
• Delivered national advertising creative for brands including McDonald's and Farmers Insurance through IW Group, and led marketing, pitch, and event design for Influxis, supporting client acquisition, business development, and live-streaming industry events
• Developed and prototyped four AI-powered healthcare concepts — symptom checker, medication-interaction assistant, medical image analyzer, and health analytics dashboard — using Claude, Figma, and Python, resulting in validated user needs and clear product opportunities for AI solutions

Lead UX/UI Designer (Contract)

• Directed design, front-end development, and code review for a full renovation of Aerospace Systems' internal community sites on SharePoint — a 12-month engagement completed in 8, applying WCAG accessibility standards
• Delivered end-to-end design and launch of the Space Park "Ask a Question" tool and the NGENUITY Portal onboarding overlay, consolidating access guidance for 10+ enterprise tools

Senior Experience Designer | Digital Systems Lead

• Directed enterprise digital experience design through stakeholder interviews and information architecture; created modular UI systems and brand libraries for consistent, scalable design application
• Designed 20+ client-branded cloud-migration prototypes and led License Trax's end-to-end design using HTML/CSS, Bootstrap, and Adobe Creative Suite, enabling clients to visualize migration paths and accelerating approval cycles

Languages

English (Fluent) · Korean (Fluent)